{"id":1444,"date":"2012-02-19T01:03:01","date_gmt":"2012-02-19T07:03:01","guid":{"rendered":"http:\/\/blog.eastfist.com\/?p=1444"},"modified":"2012-02-19T01:03:01","modified_gmt":"2012-02-19T07:03:01","slug":"when-minecrafts-gimmick-runs-out","status":"publish","type":"post","link":"https:\/\/eastfist.com\/blog\/2012\/02\/19\/when-minecrafts-gimmick-runs-out\/","title":{"rendered":"When Minecraft&#8217;s Gimmick Runs Out"},"content":{"rendered":"<p>Shoot, Minecraft&#8217;s got its own Lego set now. But will it last?<!--more--><\/p>\n<p>I know Mojang is very clever with their marketing.  They seem to really understand that gaming is about interactivity and listening to the consumer.  However, it seems to run on it&#8217;s share of gimmicks.  Once those kids got bored, they started building goatze towers with dropping turds and shooting guns.  That&#8217;s how you know it&#8217;s lost its steam.  Now their rolling out their Lego tie-in.  I already predict their final cash grab is going to be Minecraft HD, which would be relatively easy to subdivide all the cube faces and make everything look a little more fancy.  And I&#8217;m sure they&#8217;ll charge for that as well. It&#8217;s a given they&#8217;ll hire some hot looking spokeswoman to do their peddling too.<\/p>\n<p>These kinds of case study games are cool.  Just like Second Life was thought to be revolutionary.  But look how that turned out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoot, Minecraft&#8217;s got its own Lego set now. But will it last?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,9],"tags":[555,1013,1053,1094,1237,1362,1483,1589,1655,1679,1683,1787,2025,2688],"class_list":["post-1444","post","type-post","status-publish","format-standard","hentry","category-entertainment","category-tech","tag-computer","tag-free","tag-game","tag-gimmicks","tag-howto","tag-java","tag-lego","tag-marketing","tag-minecraft","tag-mojang","tag-money","tag-notch","tag-profit","tag-tutorial"],"_links":{"self":[{"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/posts\/1444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/comments?post=1444"}],"version-history":[{"count":0,"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/posts\/1444\/revisions"}],"wp:attachment":[{"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/media?parent=1444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/categories?post=1444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eastfist.com\/blog\/wp-json\/wp\/v2\/tags?post=1444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}